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“Let’s accept all students that look great on paper” – said no admissions officer ever.
We know you’re a rockstar, but what will make your application stand out from all the others?
About
College Waze is a team of experienced college moms offering personalized guidance through the Florida college application process. We provide consistent, tailored support to simplify and streamline each student’s journey.

On a tight budget & need help with just your Essay? We offer “a la carte” services.
Show Who You Are!
College application essays are a critical aspect of the admissions process, offering an opportunity to showcase your individuality beyond the standard application forms and test scores. A well-crafted essay can highlight your unique personality, experiences, and aspirations, providing college admissions officers with a more holistic view of who you are.
A Snapshot of The Journey
The Application Process
We will guide and assist you with the process from start to finish, from selecting the right colleges to ensuring you have all required academic information, and creating your impressive Resume and Profile.
Scheduling/Follow Up
Goal Setting and Deadlines: We will help you to stay on track every step of the way with personalized goal-setting, meetings/check-ins, and an action plan to reduce stress and make the process simple and manageable.
Essays that stand out!
We provide personalized and individualized support from beginning to end, whether you are at the stage of brainstorming ideas, editing your first draft, or final proofreading. Our essay specialists will help you craft compelling essays that stand out! We also offer an option for assistance with supplemental essays.
Activities List/Profile
A snapshot of everything you have strived for, participated in and achieved. There are many variables to consider and we will be here to help you perfect it. Nothing Says “you rock” better than a good activities list.
Navigating Florida
We got the best in our own backyard!


Our team. Our story. Our approach.
Why our joint approach is unique….
2 Moms / 5 teenagers/ 4 currently in college attending UF & FSU
We combine first hand experience working with College Counselors as well as researching and learning the college application process, step-by-step, to help simplify the journey for own kids.
Our shared experience and knowledge bring valuable insight from multiple angles
Miriam Kassof
Co-Founder/Consultant
Miriam has been a certified School Psychologist in the public school system for almost twenty-five years. She has an extensive background in child psychology, education, and Exceptional Student Education (special education) services. Furthermore, she specializes in the assessment and identification of students with Autism Spectrum Disorders. Miriam has a wealth of experience and knowledge in collaborating with parents and students to maximize students’ educational potential and success. Miriam has learned first-hand that the college application process is often overwhelming, and most parents and students do not know where to start. Miriam has an enthusiastic interest in assisting students with the Florida college admissions process from beginning to end.
Sara Betzalel
Co-Founder/Advisor/Analytics
Sara has dedicated much of her life to managing properties and overseeing business ventures in New York and Florida. She is a licensed Community Association Manager (CAM), Real Estate Broker, and a certified Online Notary. Sara’s passion for detail, data analysis, and writing—paired with her exceptional organizational skills—has shaped her success as both a mother of three and a business manager. Her daughter is currently a junior at the University of Florida’s School of Architecture, her son is wrapping up his freshman year at the Florida State University College of Business, and her youngest is gearing up to apply to college this fall. Having previously worked closely with college counselors, Sara brings firsthand insight into the advantages and challenges of the application process, especially where she believes there is room for improvement when working with consultants.

Why College Waze?
1 -on- 1 Guidance

Smaller groups = more individual attention
Affordability

Take advantage of our “launch” pricing
Stress Free & Personal Strategies

No more last minute worries
Expert Essay Support
First impressions are everything!
Take advantage of our discounted “Launch Pricing” for 2025
Ask us about how our concierge services can assist you beyond the application process.